Doris Streich is the brand of the medium-sized Streich Bekleidungswerk GmbH & Co. KG managed by its owner and established in Balingen in southern Germany (located 40 kilometres south of Stuttgart). The siblings Brigit and Oliver Streich lead the family-owned company already in the 3rd generation.
Doris Streich received very positive feedback for the promotion and brand campaigns of recent years. Presumably, Doris Streich was not the only one who was dissatisfied with the prevalent women and fashion cliché. The outcome was the new brand concept: I am what I am.
"I am what I am" is not only sung by the wonderful Gloria Gaynor. The Doris Streich women turn this song into their personal anthem: "It is my world that I want to be proud of. There is no place where I cannot be myself." True words for women who know who they are. For whom fashion is not a disguise. Women who have their own enviable style of life, have charisma, are full of energy and have both feet firmly on the ground.
That is the reason why Doris Streich is not launching a usual fashion campaign: The campaign editorial completely dispensed with professional models. Exciting women are given full reign for a personal portrait. Because Doris Streich wants to show more than fashion: Worlds with which the target group can identify: Situations full of joie de vivre in the midst of life of personalities. Women who present their point of views: On fashion, on respect. They tell us what makes them happy. And they present their favourite outfits by Doris Streich and explain why these outfits meet their style and character.
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